Kodak encourages advertisers to provide the highest quality content possible, and certainly hopes for better than rescaled SD material from television ads.filmamigo wrote:I saw the Kodak DC pre-show for the first time yesterday.
It is certainly the best looking pre-show I have seen, but it wasn't perfect.
For one thing, the content was of varying quality. The true high-def content looked quite nice, the scaled SD content looked terrible.
I was sitting there thinking about how, if all of the content was high-def, it might rival a film print.......... but I was wrong. After the pre-show, the 35mm trailers exploded onto the screen and I quickly forgot any thoughts of high-def projection. Seeing digital and film back to back like that was a good reminder of the impressive detail and latitude that 35 has. Those qualities aren't simply a technical concern -- they make an audience sit up, pay attention, and get lost in the films.
Even though the Kodak pre-show material is usually projected using a 3-chip HD projector, it certainly is NOT intended to match the quality of the Kodak Digital Cinema System used for feature presentation, usually at 2K resolution and JPEG2000 encoding.
The Cinemark Tinseltown theatre in Rochester has a Kodak 2K Digital Cinema system showing feature films on its largest screen (#9). Very impressive quality.